Watson Interactive Group
For promotional products suppliers

Custom ecommerce and back-office software, built and operated for the way you actually run your business.

For suppliers who've outgrown SAGE, generic ecommerce platforms, and a pile of spreadsheets. We've been building for this industry for 20 years.

20+ yrs
in the promo products industry
Decade+
typical engagement length
500+
email campaigns designed
$10M+
revenue platforms built and run

What we build

Suppliers come to us with one of two problems: a homegrown site that's been duct-taped for a decade, or off-the-shelf tools that don't fit how they actually run the business. We build for both.

Wholesale ecommerce portals

B2B ordering built for the way distributors actually buy — tiered pricing, account-level catalogs, real-time inventory, ASI/SAGE/PPAI data feeds.

Catalogs, quoting & shipping

Searchable online catalogs that stay in sync with your industry listings. Quoting tools and shipping calculators wired to UPS and FedEx, so every rep quotes the same way.

Back-office & operations

Orders, invoicing, fulfillment, internal tools, email — the glue that connects your wholesale site to how the team actually runs the business day to day.

Modernization

Old supplier site stuck on a framework that hasn't been updated in a decade? We modernize legacy platforms onto a current stack without breaking what already works.

Suppliers we've built for

Platforms we've built, host, and run for promotional products suppliers.

LiquiMark
LiquiMark retail and wholesale platforms
In production · Retail + Wholesale
LiquiMark & LiquiMarkPromo

Retail storefront and B2B wholesale platform for one of the industry's most established writing instrument suppliers: online catalog, account-level pricing, and the back-office operations behind both. Built, hosted, and maintained by us, now being modernized onto a current stack.

MakanaLine
MakanaLine platform
In production
MakanaLine

Full B2B wholesale platform for an ASI- and SAGE-listed supplier. Online catalog, account-level pricing, and the back-office operations to support it. Built on the same proven codebase as LiquiMarkPromo.

Plus additional supplier platforms built and maintained under NDA.

We build it. We run it.

Most agencies hand off a codebase and disappear. We don't. We host the platforms we build, monitor them, maintain them, and answer the phone when something breaks — for years.

Our oldest platform has been in continuous production since 2005. That doesn't happen if you walk away after launch.

Every engagement starts with a build phase and continues as an ongoing operations relationship. One team, one phone number, full stack.

Start here
$2,500 one-time
Platform Audit & Modernization Plan — two weeks
  • Full assessment of your current platform
  • Documented modernization plan with timeline
  • Defined scope and cost for the build phase
  • Credits 100% toward your first month if you engage us
Full engagement
$5,000 / month
Build + operate retainer with an upfront build phase
  • Discovery & technical assessment
  • Build phase with weekly demos
  • Hosting, monitoring, backups
  • Ongoing development & support
  • Quarterly business review

Why we're different

We're not a generalist agency that happened to take a promo client. We're a promo-products shop that happens to write software. We've built for this industry for 20 years and maintained one platform continuously since 2005. We don't moonlight in this space — we live in it.

Tell us what you're stuck on.

We'll reply within one business day with a candid take on whether we're the right fit and what a next conversation looks like. No automated drip campaigns, no sales reps — you'll get a reply from the person who'd actually do the work.